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Quality

diamond 4Cs

learn about the four c’s of diamond quality: color, cut, clarity, and carat weight

Diamond 4Cs

Do Amore is dedicated to being the most ethical, transparent jeweler in the world, offering the very best customer service. So, when it comes to teaching you about diamonds, moissanites, and gemstones, we take it very seriously! Whether you are looking to learn about the diamond 4cs, diamonds vs moissanite, lab vs natural diamonds, or which gemstone engagement ring to choose, we have you covered.

One of the first things you will learn when looking for a diamond – natural or lab grown – is that quality is determined by the “diamond 4cs.” The 4cs are color, cut, clarity, and carat weight. And, each of these Cs are very important! As a result, our gemologist has written extensively on each topic, so you can be sure you know what to look for.

Stones

ethically sourced centerstones

learn about diamond, lab diamond, moissanite, gemstone what what is right for you

Diamonds & Gemstones

Diamonds can be natural or lab created. One is mined from the earth, while the other is grown in a lab. Additional engagement ring center stone options include moissanite and colored gems. Moissanite is a beautiful colorless gem with more fire than diamond. Popular colored stone options are sapphire, ruby, and emerald!

Cut & Sparkle

in-depth shape specific cut guides

learn what to look for in order to choose a diamond with the most sparkle

Cut, the Most Important C

Cut quality is by far the most important of the diamond 4cs. It also happens to be the most complicated and nuanced. This is because there is not a agreement on how to measure cut quality. Further, some certificates do not even list a cut quality. As a result, learning what to look for is exceedingly important in order to assure the most sparkle. Our gemologist has written a cut guide for each diamond shape here.

Metal Guide

gold, platinum, palladium

learn about our recycled precious metal options and what is right for you

Recycled Precious Metals

Do Amore is proud to offer fully refined recycled precious metals. Our recycled gold, platinum, and palladium are just as bright and beautiful as newly mined metal, while also being kind to the earth. Learn about how to choose between gold and platinum, or which color gold suits your skin-tone, above.

Have more questions about the diamond 4cs or engagement rings? Reach out to us below!

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