DIAMOND 4Cs & MORE
all you need to know
Quality
diamond 4Cs
learn about the four c’s of diamond quality: color, cut, clarity, and carat weight
Diamond 4Cs
Do Amore is dedicated to being the most ethical, transparent jeweler in the world, offering the very best customer service. So, when it comes to teaching you about diamonds, moissanites, and gemstones, we take it very seriously! Whether you are looking to learn about the diamond 4cs, diamonds vs moissanite, lab vs natural diamonds, or which gemstone engagement ring to choose, we have you covered.
One of the first things you will learn when looking for a diamond – natural or lab grown – is that quality is determined by the “diamond 4cs.” The 4cs are color, cut, clarity, and carat weight. And, each of these Cs are very important! As a result, our gemologist has written extensively on each topic, so you can be sure you know what to look for.
Stones
ethically sourced centerstones
learn about diamond, lab diamond, moissanite, gemstone what what is right for you
Diamonds & Gemstones
Diamonds can be natural or lab created. One is mined from the earth, while the other is grown in a lab. Additional engagement ring center stone options include moissanite and colored gems. Moissanite is a beautiful colorless gem with more fire than diamond. Popular colored stone options are sapphire, ruby, and emerald!
Cut & Sparkle
in-depth shape specific cut guides
learn what to look for in order to choose a diamond with the most sparkle
Cut, the Most Important C
Cut quality is by far the most important of the diamond 4cs. It also happens to be the most complicated and nuanced. This is because there is not a agreement on how to measure cut quality. Further, some certificates do not even list a cut quality. As a result, learning what to look for is exceedingly important in order to assure the most sparkle. Our gemologist has written a cut guide for each diamond shape here.
Metal Guide
gold, platinum, palladium
learn about our recycled precious metal options and what is right for you
Recycled Precious Metals
Do Amore is proud to offer fully refined recycled precious metals. Our recycled gold, platinum, and palladium are just as bright and beautiful as newly mined metal, while also being kind to the earth. Learn about how to choose between gold and platinum, or which color gold suits your skin-tone, above.
Have more questions about the diamond 4cs or engagement rings? Reach out to us below!
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Verifiably Ethical & Sustainable
Guaranteed 1:1 Impact
Personalized 1:1 Customer Service
handcrafted & american-made
you before us, always
Diamonds, Gemstones, & Metals
Verifiably Ethical & Sustainable
Every piece of Do Amore jewelry begins by not hurting the world. All our natural diamonds are either ethically sourced in Canada, recycled to eliminate additional demand, or accompanied by a blockchain ledger showing every hand your diamond passed through, proving your stone is truly conflict-free.
We also offer sustainable lab-created stones and guarantee all precious metals are recycled to eliminate the environmental impact of mining. Since March 2022, we carry absolutely no Russian diamonds and continue to urge the industry to follow suit.
Clean Water
Guaranteed
1:1 Impact
We desire to deepen the well of love in the world. We guarantee that every single purchase—whether engagement ring, wedding band, or piece of jewelry—directly impacts one person’s life by giving them access to clean water.
We do this by directly matching jewelry purchases to people in communities to ensure our funding has a one-to-one impact. We also show you the exact GPS coordinates and a photo of the water well your ring or piece of jewelry helped fund.
Customer Service
Personalized
1:1 Support
As a small, 100% founder- and employee-owned team, one-to-one encounters are at the heart of our values. Whichever way you want support throughout your engagement ring or jewelry purchase process, our team is here to accommodate you.
From high-touch to hands-off, video calls to text messages, you have our dedicated, responsive team on your side from the moment you start your search, to the day your well is built, to the time we meet again.
Engagement Rings, Bands, & Jewelry
Handcrafted & American-Made
Every Do Amore design, whether one of our own or unique to you, is beautifully handcrafted in America and made specifically for you. Each ring is made to order, every time.
From classic to custom, you have the option to select from dozens of gorgeous settings or work with our design team to create something entirely bespoke. Plus, you are always covered for free inspections, polishing, cleaning, stone tightening, rhodium-plating, and resizing for life.
Our Promise
You Before Us, Always
We care about what matters most to you, not what’s easiest for us. If it’s a minor change to a setting or arriving at a completely custom design, we work to ensure you get precisely what you love.
From statement-making to understated, we have options at any price point. Plus, you always have our team on your side searching to bring you every stone within your specifications. We also offer 60-day returns and a limited lifetime warranty to cover you in the rare event of a manufacturing defect.