Brand Vision designed and developed a website for CRM TouchPoint that meets the needs of the target audience and is optimized for search engines.

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Summary:

Brand Vision designed and developed a corporate and professional website for CRM TouchPoint. In the 3 months, this project involved a range of design and development work, including UX/UI design, screen optimization, targeting the right audience, user testing, SEO strategy, and optimizing the website's speed. The website features a full-screen video, animations to engage visitors, and custom graphic design work. Throughout the project, the Brand Vision team focused on creating a high-quality website that met the needs of the target audience and was optimized for search engines.

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Key Features:

The website for CRM TouchPoint was built using WordPress and the Elementor plugin. This allowed the Brand Vision team to easily design and customize the website to meet the specific needs and goals of the company.

Some of the features of the website include:

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- Full-screen video: The website includes a full-screen video that plays when the website is first loaded. This helps to capture the attention of visitors and set the tone for the rest of the website.

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-Animations: The website includes various animations throughout the design to help engage visitors and keep them interested. These animations could be used to highlight important information or draw attention to specific areas of the website.

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-Custom graphic design work: The Brand Vision team created custom graphics and visual elements for the website to give it a unique and professional look. This could include logos, icons, and other visual elements that help to convey the brand's message and identity.

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-User-friendly design: The website was designed with the user in mind, with a focus on creating a user-friendly and intuitive experience. This included optimizing the layout and navigation for easy use, as well as designing for different screen sizes and devices.

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-SEO strategy: The website was optimized for search engines, with the Brand Vision team implementing an SEO strategy to help improve the website's ranking and visibility in search results. This could include optimizing the website's content, meta tags, and other technical elements to make it more attractive to search engines.

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-Speed Optimization: Speed and screen optimization are important considerations in any website design project. They help to ensure that the website loads quickly and performs well for users, regardless of the device or internet connection they are using.

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-Screen Optimization: To optimize the website for different screen sizes and devices, the Brand Vision team have used responsive design techniques. This means that the website's layout and content adjusts automatically to fit the size and resolution of the user's device, whether it is a desktop computer, a tablet, or a smartphone. This helps to ensure that users have a seamless, consistent experience across all devices.

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-Mobile Design: In the CRM TouchPoint project, the Brand Vision team created a website that is optimized for use on smartphones and tablets. This included designing a layout and navigation system that is easy to use on smaller screens, as well as optimizing the website's content and features for mobile users. The mobile version of the website automatically adjusts to fit the size and resolution of the user's device. This is achieved through the use of flexible grids, layouts, and images that adapt to the dimensions of the device. By using responsive design, the Brand Vision team ensured that the CRM TouchPoint website provided a seamless, consistent experience for users on any device.

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Our Steps:

- Before beginning the design process for the CRMC website, the team at Brand Vision conducted a thorough research phase to ensure that the finished product would be both effective and successful. This research took several forms, including market research, user research, and competitive analysis.

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- First, the team at Brand Vision conducted market research to understand the needs and desires of the CRM TouchPoint's target audience. This included gathering information about the demographics, preferences, and behaviors of the company's target market. This research helped the team to identify key pain points and opportunities for the website to address, as well as to better understand the expectations and needs of the target audience.

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- Next, the team conducted user research to gain insight into how people would actually use the website. This included analyzing data on user behavior, such as how long users spent on each page, where they clicked, and what they were looking for. This information helped the team to identify areas of the website that were successful, as well as areas that could be improved upon.

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- Finally, the team at Brand Vision conducted competitive analysis to understand how the CRM TouchPoint's website would stack up against other websites in the same industry. This involved comparing the features, functionality, and design of the website to those of its competitors, in order to identify areas of strength and weakness.

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- Overall, this careful level of research was crucial in informing the design and development of the website. By understanding the needs, expectations, and behaviors of the target audience, as well as the strengths and weaknesses of its competitors, the team at Brand Vision was able to create a website that is highly effective and successful.

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Our Impact:

-Improved UX/UI: By improving the UX/UI of the website, Brand Vision made it easier for users to navigate and use the website, leading to a better overall experience. This resulted in increased engagement, longer sessions, and a higher likelihood of users returning to the website in the future.

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-Outstanding design: A well-designed website can help to create a positive first impression and set the tone for the rest of the user's experience. By creating an outstanding design that outperformed their competitors, Brand Vision helped CRM TouchPoint stand out in a crowded market and attract more users.

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-Applied SEO tactics: By applying SEO tactics, Brand Vision may have helped to improve the CRM TouchPoint website's ranking and visibility in search results. This could have led to an increase in organic traffic, as more users discovered the website through search engines.

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-Designed a website that is able to receive leads: By designing the website to be able to receive leads, Brand Vision have helped CRM TouchPoint to effectively capture and nurture potential customers. This includes designing forms, calls to action, and other features that encourage users to take specific actions, such as signing up for a newsletter or requesting more information.

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